NEW DELHI: After Canalys, here’s another report that claims Apple has lost no. 2 position in the smartphone market globally. According to a research firm Counterpoint, Oppo along with its sister brands OnePlus and Realme surpassed Apple in May 2021 to become the second-largest smartphone manufacturer after Samsung.
Oppo (encompassing OnePlus and Realme brands) captured second spot in the global smartphone market in the month of May 2021 with 16% share of unit sales, followed by Apple at 15%, according to the research firm’s May Monthly Market Pulse Report. Xiaomi stands at fourth position with 14% market share.
The report further adds that on breaking down the market share, Oppo emerges as the most popular brand with 10% global smartphone shipments followed by Realme with 5% and OnePlus added a total of 1% smartphone shipments.
Jene Park, senior analyst at Counterpoint Research said, “OPPO family may likely be the next dominant brand to come from China since Huawei”.
“OPPO and its subsidiaries’ combined global smartphone sales surpassed Apple and Xiaomi in April and May taking the vendor to second place globally. This is the combined result of its multi-brand strategy which includes the premium OnePlus and more accessible realme,” added Park.
Samsung, Huawei and Apple have dominated the world smartphone market for a long time. However, the dynamics and market share saw a major change with the US imposed ban on Huawei. With the ban on Huawei, companies like Oppo and Xiaomi gained a lot of traction.
Meanwhile, in related news research firm Canalys revealed that Xiaomi became the world’s second biggest smartphone maker in terms of shipments during Q2 2021.
Canalys says that Xiaomi’s shipments “increased more than 300% in Latin America, 150% Africa and 50% in Western Europe.” The company, as per Stanton, “is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market.”