Bolo Indya on Wednesday said it has partnered with Audible Magic, a rights management and identification solutions provider that will allow the social live streaming company to proactively manage both occurrences of licensed and unlicensed copyrighted media on its platform. Bolo Indya said it needed an identification service known for accuracy, ease of use and offered an extensive registry of music from around the world, including native music.
Bolo Indya worked with Audible Magic to quickly deploy the scalable identification service to respond to the explosive growth in live streaming and short-form videos on their site, it said in a statement.
“We stand focused on providing copyright solutions for user-generated content on our platform. This expanded solution on our platform will use the robust technology to support the compliance and licensing of user-generated content on the platform. We are delighted to partner with Audible Magic which will help us achieve our goal,” Bolo Indya CEO and founder Varun Saxena said.
Audible Magic provides solutions for platforms to protect their brand’s reputation while using music in user-generated content, streaming, radio, and downloads. It helps platforms speed time to market by avoiding building the extensive systems needed to identify content, manage licences, and ensure they meet their reporting and payment obligations.
“We are pleased to help Bolo Indya to identify licensed and unlicensed use of copyrighted music proactively. The partnership leverages our strength in content identification technology, coupled with the trust we’ve built with rights holders,” Vance Ikezoye, President and CEO at Audible Magic, said.